Who are Church of the Good Hustle? They're the Southern-tinged roots-rockers depicted in the video above, and you might recognize them as the boys behind the bar at The 5 Spot. Their video for "Hi Fi" was directed by Derek Hoke -- he's got an East Side-centric video of his own right over here. Church of the Good Hustle will be appearing on their home turf Feb. 11 with The Ettes, The Jane Shermans and one of my longtime favorite East Side psych units, Hans Condor. As far as eclectic rock 'n' roll bills with roots firmly planted in the '60s and '70s go, I'd say that's about the best you're gonna do all week.