Monday, July 27, 2009

The Video Theory: Help Theory 8 Raise Money and They'll Shoot Your Band!

Posted By on Mon, Jul 27, 2009 at 3:35 PM

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Head of Theory 8 Records & Artist Management and champion cheerleader of the local rock community Aaron Hartley needs our help. Hartley has launched a Kickstarter donation campaign to raise $5,000 for new video equipment, editing software and a computer, which he and his associates will use to shoot performances and videos not only for Theory 8 artists, but also local bands of any affiliation. Visit that Kickstarter link to make a donation or to view a non-embeddable video that features Hartley pondering deeply.

And don't think you're going to walk away empty-handed. Not unlike a PBS donation drive, you'll get some sweet swag for your contributions. But, unlike a PBS donation drive, the swag isn't duffle-bag-and-a-golf-pencil grade rubbish. (You know, because knowing you've made a difference is your true reward.) The good stuff starts with donations as small as $5 (for which you get a Theory 8 release of your choice); then there you've got five releases for $10, 10 releases for $25 and the entire catalog for $50. Make a big enough donation, and Hartley will shoot any event you'd like, music-related or otherwise. Words from the man:

I believe that there is a very important promotional shift happening in music right now. New acts need to find ways to be online in a professional manner. I believe music videos are going to be very important in the future as tools to promote an act online and have everyone see them without leaving the comfort of their own home...I know that I cannot afford to have someone taping every show one of my artists performs. And I can't expect someone to spend their entire Saturday shooting a video and then the next two weeks, editing everything down, for free. So I've decided to teach myself how to do this.

Quite admirable. But here's the serious bit: If Hartley doesn't reach his $5,000 goal by Sept. 1, he doesn't see a penny of it. That's the Kickstart caveat. Help Theory 8 get paid, or the cash is just going to materialize in some corporate douchebag's pocket. Actually, that's not the case. Your donations won't go to Theory 8 if he collects $4,999 or less by September. You won't be charged at all. What's to lose? Nothing. Do it!

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