Monday, June 8, 2009
Cream It Got Awkward: The Be Your Own Pet Label Deal
Posted by Tracy Moore on Mon, Jun 8, 2009 at 10:57 AM
Steve already blogged about my cover story last week on local rock bands who rumble with the major-label beast. I wanted to highlight a companion story that we ran online alongside it but forgot to link to here. It's about Be Your Own Pet--a band whose deal went right and who stood to keep climbing the ladder of indie-rock fame (on major Universal), but broke up in the face of constant touring and the pressures of being overexposed. Sure, the label pulled a few classic label moves--putting the band on Warped Tour, censoring a couple of songs--but overall, it was reasonably hiccup-free.
Or as guitarist Jonas Stein puts it: "The people we worked with were great, but I think there's a lot of outdated morons at major labels spending too much money on young bands," he says. "And we were fortunate enough to be one of them."
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I wondered while reading the cover story why byoP wasn't mentioned, so good addition. Heads up though...
"The closest thing to a battle came as the band was busy preparing for their debut full-length release, Get Awkward."
Get Awkward was their second record.
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