Thursday, May 21, 2009

'The Nashville Effect,' or Rather, the Sucking Up of Growth in the Music Industry

Posted By on Thu, May 21, 2009 at 1:59 PM

click to enlarge musici_labeled_sm_opt.jpg

Interesting little item over at The Daily Dish today entitled "The Nashville Effect," which makes the argument that Jack White's move to Nashville is "part of a broader trend" (other than the trend of people leaving Detroit) and that, in spite of the geographical freedom that the Internets provide, "music, like many other industries, is actually becoming more concentrated and clustered over time." And guess where these honey bunches of musicians are landing?

In 1970, Nashville was a minor center focused on country music. By 2004, only New York and L.A. boasted more musicians. The extent of its growth was so significant that when my research team and I charted the geographic centers of the music industry from 1970 and 2004 using a metric called a location quotient, Nashville was the only city that registered positive growth. In effect, it sucked up all the growth in the music industry.

You could say Nashville has become the "the Silicon Valley" of music, which is exactly what Richard Florida says. I could do without all the "technology parks" and strip malls, though. No word on the "Taylor Swift effect," but hopefully they're just working on the statistical models for that one.

(HT: Hannan.)

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