I'll admit, when I see the names Musak and Clear Channel, I don't get real excited. I mean, Musak are the people who take songs you might otherwise like and make them sound like Sting, only with an oboe instead of Sting's voice. (I guess they get points for the second part of that.) Anyway, when I came across this video from NOISE!2008 (a two-week music industry camp for teens sponsored by Musak and held in Nashville this summer), it came off as just a fancy razzle-dazzle method for teaching kids to make sure there's always tinder for the corporate furnace. And, to an extent, that seems true. From what I can tell by watching the video, campers got to talk to a lot of corporate people about how the business works, how to monetize, how to make sure that as CD sales go down, synch profits go up, etc. Real soulful stuff. Then again, ignorance of a system isn't the same thing as opposition to it, so kudos to these young'ns for wanting to learn (and to the kid who's proud of belonging to the "least racist generation" in America).
Hopefully, if it's actual music they love, and not investment banking, they'll read this, too.
Part two of the NOISE!2008 video is here.