Thursday, September 25, 2008

MySpace vs iTunes: Let the Games Begin

Posted By on Thu, Sep 25, 2008 at 11:21 AM

click to enlarge MySpaceMusic2.PNG

So, anyone logging into MySpace today might notice the new music player options you now have. Here's a story that lays out the deets in depth, but the gist of the whole deal is that now, much like iTunes, you have access to hundreds of thousands of songs. You can buy them as on iTunes, but it'll be through Amazon's music service, and it won't limit the number of times you can transfer the song.

But fo' free, you can create up to 100-song playlists from their libraries—which they hope will soon surpass iTune's 8.5 million songs. You can host top 10 playlists on your page now. So now your friends can hear all 10 of your favorite sad songs, or the eight songs that made you feel, like, different from most people, or the nine songs that make this particularly Thursday strangely funky fresh. Does anyone care?

Indie labels do. Earlier this morning I got a press statement via email from Charles Caldas, CEO of independent labels global rights agency Merlin, stating that Koch, Beggars Group and Domino (9% of the U.S. digital recorded music market) are not part of this inaugural launch and are still in negotiations with MySpace. In essence: As of this second, MySpace can't really say they're honoring the indie artist because all indie artists are not yet part of Invasion 2.0. But they probably will be soon. Just not right now. Possibly a moot point as of the very near future.

Anyway, seeing as how people have been saying MySpace jumped the shark already, what do we think of this new razzle-dazzle? I tried it out this morning for a minute and was pleased to find my old-school '90s-core faves and early Cure records and shit right there for the playlistin'. I'll still buy from iTunes, though, because there I won't be inundated with a bunch of ad crap and irritating smiley faces popping up. And, I can't say how much time I'll commit to creating playlists simply because I can.

Thoughts? Feelings? Outrage? Eh?

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