Wednesday, January 10, 2007

Cash Cow Pasture—Bonnaroo Buys Manchester Site

Posted By on Wed, Jan 10, 2007 at 4:04 PM

The news was out that Bonnaroo was seeking to purchase the Manchester, Tenn., site that has been home to the festival for the last five years, but now it's official, according to a press release distributed today by Dye, Van Mol & Lawrence:
Jan. 10, 2007 — (Nashville, Tenn.) — Bonnaroo organizers Superfly Productions and AC Entertainment have purchased a major portion of the site where the annual music festival is held. The purchase of 530 acres encompasses all of the performance areas and much of the camping and parking area used for the annual festival. The festival will continue to lease another 250 acres that currently serve as additional parking and camping.
With an investment of this magnitude, the organizers will certainly be looking to maximize their returns, which means we'll likely be seeing several more events each year. According to Superfly's Jonathan Mayers:


"We are really excited about making this investment. It's an incredible property that can lend itself to many different kinds of events and gatherings. Our hope is that this will become one of the premier event sites in the world. We plan to work closely with all local officials as we determine what types of events will be a good match for this site. We are very open-minded about working with anyone interested in using the property."


If any of you are wondering why a small town in Middle Tennessee would want to deal with the hassles that accompany major festivals, consider these figures from the press release:


Since its inception, Bonnaroo has contributed more than $1 million directly to Coffee County organizations. In addition to annual charitable contributions, the festival's activities provide annual revenue to the county. Measured in a 2005 study, the economic impact of the event on Coffee County was more than $14 million in business revenues and more than $4 million in personal income.


Bonnaroo 2007 takes place June 14-17 in...you guessed it...Manchester, Tenn.

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