Two recent stories point to Hispanics as the new country music demographic.
Whittier Daily News:
Country-western music has tried in recent years to broaden the image of its audience as white people in rural, red-state America - an effort symbolized by the CMA holding its annual awards ceremony in New York, instead of Nashville, last year.And a few weeks ago in the International Herald Tribune:
When country music acts started noticing more Hispanic fans at their concerts, it did not take long for Music Row to start dreaming of its next big audience.
After all, many Hispanics in the U.S., especially Mexicans, already love norteno, a traditional Mexican sound based in the rural experience of cowboy boots and pickup trucks.
But could these norteno fans also be interested in the fiddles and steel guitars of country music? Right now no one knows the answer.