Nashvillians watching Good Morning America today were likely surprised to see local quartet GreenLand performing on the show. GreenLand, a relatively unknown band in Nashville's booming underground music scene, made it on the show by winning in the best song category in the YouTube Underground contest conducted in early October by Good Morning America, Cingular Wireless and, of course, YouTube.
For those who, like me, were unfamiliar with the contest, it went down like this: Bands from all over the globe submitted music videos that YouTube visitors could then vote on based on four categories: best music video, best song, most creative and best live performance. In each category, votes were tallied and a list of finalists was compiled and sent off to be judged by Alexandra Pastavas, a music supervisor for Grey's Anatomy and The OC and a guru of discovering undiscovered talent. In the best song category, Pastavas chose GreenLand's "The Way It Is," a catchy pop song that, despite a few rough edges, still manages to get lodged in one's head. This is GreenLand's second competition this year and their second victory—their first came at The Muse's Battle of the Bands contest earlier this summer.
In addition to a free trip to NYC and an appearance on Good Morning America, GreenLand also receives a bunch of gear from Gibson Guitar and Epiphone, an interview with a "top music publication," a feature on YouTube and the possibility their song will appear on a TV show or in a movie.