Do YouTube plays translate into record sales? Ask OK Go.
The YouTube Underground is a search for the best musical talents on YouTube offering unprecedented exposure to unsigned bands looking to get their music heard. With an audience of millions looking on in judgment, four bands will be given the chance of a lifetime.
Unsigned bands are being asked to submit original music videos, live concert footage, best song or most creative film that best represents their talents from October 2-18. The YouTube community will then decide who rises up, with the top four receiving preferential placement on the site, which in today's terms is as valuable as a headlining slot at any major live music venue.