Back in the 1970s and '80s, the slogan "You don't have to be Jewish to like Levy's Jewish Rye Bread" was plastered on billboards throughout New York City. Likewise, you don't have to be Jewish to enjoy www.chosencouture.com, your one-stop site for the latest in hip Jewish street clothing. Featured on the opening page is Jewish rapper 50 Shekel, modeling the "Famous Challah Bread" T-shirt, which says, "Challah Back" on the back. Yankees fans will love the Jews for Jeter shirt, and for the outdoorsy crowd, there's the wordplay on Yosemite Park, underneath the image of two evergreen trees, "YO SEMITE." And then there's the women's shirt, described like this: "For those of you who get your nails done every week and shop in Loehmann's back room (you know who you are!), this is the perfect tee for you." The T-shirt bears the Hebrew lettering for the word "chai," which means life, followed by "maintenance"Chai Maintenance, get it? Other favorites: the "Shalom Y'all Barbecued Matzo Balls" apron, dog yarmulkes, the "I Love Mah-Jongg" Austrian crystal pin and so much more, you could plotz.