From an automotive point of view, it’s been a windy spring. It seems as if the number of new roadsters and ragtops issuing from carmakers is challenging the pollen count. So much top-down, wind-in-your-hair motoring has a tendency to blow reality out the window; automakers don’t really expect us to live happily ever after in a topless world, do they? Not on your life. While ragtops strike “come-hither” poses to lure prospects into the showroom, it’s trucks that do the deals these days. How appropriate, then, that a bevy of shiny, new compact pickups arrives at the very onset of this year’s Season of the Mulch.
Isuzu Hombre XS SpaceCab 4x4
In a world crawling with trucks of every description, it’s defensibleif not strictly fairto base one’s preferences on aesthetics and emotion. If not, I’d have a hard time justifying my infatuation with Isuzu’s re-badged truck (which Chevy sells as the S10 and GMC as the Sonoma). For ’98, the big news is that General Motors is letting Isuzu use its push-button four-wheel-drive powertrain. It’s the only “four-by” in the group I’ve tested here, and the system works simply and flawlessly to shift on the fly from two-wheel cruising to four-wheel High. As usual, engaging four-wheel Low means stopping and shifting into Neutral first. This year also sees a 3-percent boost to 180 horsepower in V6-equipped models of the Hombre 4x4.
Despite its pseudo-macho moniker, the Hombre is actually very refined. Exterior lines are rounded and subtle; sleek aluminum wheels offset the blackwall tires quite nicely; and the upscale XS interior is velvety plush. Bucket-like 60/40 front seats transform into a three-seater bench with the armrest raised, and two paratrooper-style jump seats fold out of the sides of the rear cab extension. It’s a sardine squeeze, no question; but you can legitimately pack five inside if you dare. You’ll pay for the privilege, however. Of the five trucks reviewed here, the Hombre is most expensive, totaling $23,895 for a package that also includes auto transmission, four-wheel ABS brakes, stereo CD, A/C, and power windows.
Mazda B4000 SE Extended Cab 4x2
At the other end of the price spectrum is the B4000, which Mazda has borrowed from Ford’s Ranger. My tester was fairly plain-vanilla: A $16,395 base price climbed to $19,500 after adding air-conditioning and a “Power Package” group of appearance and power-control options.
The truck’s 4-liter V6 ranks with Ranger as the weenie of the bunch: It makes only 160 horsepower. The unique five-speed manual transmission, however, turns the 225 ft.-lbs. of torque to advantage. As a working truck, the B4000 is all business. Its fully boxed frame rails are 350-percent stiffer for ’98, and the cargo bed features tie-downs and partition slots. Inside, there’s nominal seating for five, but in conditions even more cramped than inside the Hombre.
Exterior styling, too, is a little more utilitariana little less fashion-consciousthan Isuzu’s. Ride is firm rather than cushy; it’s rarin’ to haul (up to 1620 lbs.) or to tow (up to 3,420 lbs.). Thanks to a fifth-gear overdrive, it delivers the best fuel economy of the bunch at 18/23, city/highway. Surprisingly, it’s not the least expensive truck under review; it is undoubtedly, however, the most down-to-business workhorse in this crowd.
Ford Ranger XLT SuperCab 4x2
For more years than its competitors want to remember, Ford’s Ranger has dominated the compact truck category. For ’98, the tradition is sure to continue. If Mazda’s B4000 is hardworking blue-collar, the Ranger XLT is solidly middle management. In classic Ford tradition, the interior is comfy and trim rather than excessively plush. Likewise, despite a few minor tweaks for ’98, the exterior remains conservative and handsome rather than flashy and daring.
With the same four-liter V6 as Mazda’s B4000, acceleration performance is nothing to brag about. The optional five-speed automatic transmission and new, softer springing up front render Ford’s Ranger a smooth-driving truck well suited to highway cruising and towing. My favorite aspect of the interior is the layout of instruments and controls; the driver’s seat is a genuine cockpit, where everything is arranged by order of importance in the most logical places.
With a base price of $15,345, the two-wheel-drive Ranger swiftly tallies up to $21,485 with items like the XLT trim and convenience package (for $2,975), auto tranny ($1,105), and ABS brakes ($500). Fuel economy is decent at 16/21, city/highway. Another important consideration is the Ranger’s very popularity: The better it continues to sell, the better its prospects for strong resale value a few years down the road.
GMC Sonoma Extended Cab Sportside 4x2
Whereas Isuzu turned its 4x4 Hombre into a country gentleman, GMC has cast its 4x2 Sonoma Sportside as a city slicker. The Sportside puts the fender wells on the outside of the cargo bed, resulting in a cargo box with flat sides and with convenient side-steps for reaching into it. Traditionally, buyers selecting the Sportside model are making a fashion statement. GMC indulges them even further for ’98 with a compact truck that suggests a custom “low rider.”
A ZQ8 Sport Suspension package slightly lowers the truck and tilts it toward the front; side mirrors are mounted below the line of sight for another subtle custom touch. The Apple Red Metallic paint shimmers in bright sunlight. It looks too pretty to go to work, and with 175 V6 horsepower, the Sportside is more fun to play with anyway. Ride is solid and smooth; and handling is sporty and flat, thanks in particular to the truck’s lowered center of gravity. With its healthy 3,500-lb. tow rating and duded-up looks, the four-seater Sonoma Sportside Extended Cab is likely to become a vehicle of choice for trailering Jet Skis and ATVs between favorite adult playgrounds.
Dodge Dakota R/T 4x2
It should come as no surprise that Dodge’s idea of a compact truck is an in-your-face category-breaker. Bravado and chutzpah have become Dodge trademarks of late, and the Dakota R/T helps prove the point. Although Dakota plays little brother to the massive Dodge Ram, it is significantly larger than any of the models mentioned above. So why not exploit the difference further by stuffing a Magnum V8 underhood, fine-tuning the suspension to sports-car calibrations, and ripping off zero-to-60 times in the 5.9-second neighborhood?
It’s hardly a truck at allit handles like a race car. When some goofball kids in the lane to my right turned left directly in front of me at 40 miles an hour, the R/T’s ABS brakes and its poised, tight suspension preserved vehicle controlas well as the flame-red paint jobeven while my heart-rate erupted. A growling, tuned exhaust system makes music of the 250 horsepower spooling out of the Dakota’s 5.9-liter V8. The entire effect is that of a sensory excitation chamber.
But the biggest surprise is the $19,020 total stickerfar and away the lowest price in the group presented here. So what’s the catch? Limited availability, for one thing. Another is the slight reduction (compared to the standard Dakota) in payload and tow capacitiesalthough the R/T’s 6,200-lb. tow rating beats everything else reviewed above. The chief obstacle presented by the Dakota R/T, however, is its panache: You’re so busy having a good time, it’s hard to remember you’re driving a trucka truck that, presumably, has a job to do.
"We coulda told ’em..."
Cadillac Motor Division was looking for a little hoopla last week when the division’s general manager, John F. Smith, ballyhooed a new “two-day test drive” policy at select dealerships in Atlanta and Cincinnati. Seems that Caddy is chafing at news that arch-rival Lincoln has finally surpassed the GM brand as America’s best-selling luxury-car nameplate. Lincoln sold 47,299 vehicles in the first quarter of ’98, compared to 43,168 Cadillacs; the winning margin is credited to Lincoln’s 10,326 Navigator sport/utility vehicles sold during the period. (Cadillac nevertheless has maintained a healthy 17-percent lead in car sales.)
When asked about the new Cadillac test-drive policy, Mack Rolfe, a senior sales executive at Andrews Cadillac, seemed a little puzzled: “We’ve always encouraged our customers to get as comfortable as they can with the cars they test drive, even if it means keeping one overnight at the very least. I’d have thought any other Cadillac dealer would do the same, whether it was corporate policy or not.” Funny how the loss of a little luster in sales prestige finally puts the polish on a bright idea.
Y'all come back now...PLEASE!
General Motors will pay existing owners of their cars and trucks either $500 or $1,000 to become repeat customers. The ambitious rebate program, dubbed Loyalty First, targets tens of millions of individuals who have purchased GM products since 1986 and still own the vehicles. Rebate coupons were mailed April 10 and will expire June 30. Owners of most GM models are receiving “checks” for $500, with the $1,000 rebates intended for owners of high-end models such as Cadillacs, the Olds Aurora, Buick Park Avenue and Riviera, and full-size trucks and SUVs. Prospective repeat buyers can combine their Loyalty First checks with any other national rebate that GM may be offering on specific vehicles. Curiously, owners of Saturn models are excluded from the promotion. GM won’t specify how many rebate checks it has mailed, but it does point out that it has sold over 60 million vehicles since ’86. Maybe you can buy loyalty after all. But it doesn’t come cheap.
Dealer news and other views are invited by fax at (615) 385-2930 or via e-mail to Autosuggestive@compuserve.com.
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