The Soft Pack at Exit/In 

Killing It Softly

Killing It Softly
Almost as if to balance out the sun-baked, surfy, melodic indie-pop originating from the Eastern seaboard via the likes of Surfer Blood, L.A.-by-way-of-San-Diego quartet The Soft Pack represent the lonesome crowded West with their self-titled album of sun-baked, surfy, melodic indie-pop. Ironically, The Soft Pack are both harder than Surfer Blood — the bracing “Pull Out” ends with a turbine blast of guitar — and more surfy. (Let’s just say they’ve probably listened to The Ventures some.) Singer/guitarist Matt Lampkin says the goal he and his bandmates, who played under the name The Muslims until they got sick of people reacting ignorantly to it, set out to achieve was writing “simple, catchy, smart rock songs.” They’ve certainly hit their mark.
Wed., March 24, 9 p.m., 2010

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