The talk around the Sports Desk has been all about sports talk radio’s migrations and legal wranglings. The on-air personalities are swapping like California swinger couples. First, George Plaster refuses to board ship with the corporate dreadnoughts of Cumulus Broadcasting. Then he promptly signs on to launch a new afternoon show with WGFX, pitting him squarely against former studiomates Joe Biddle and Blake Fulton, who remained with WWTN. Willie Daunic and Darren McFarland are following Plaster. Pro football guru John McLain, one of the most popular contributors to Plaster’s old show, says he’ll reunite with George as soon as his contract with WWTN expires. Bill King and David Climer are moving from AM radio to take the place of Daunic and McFarland. This is where things get confusing. The guy whose move set all the others in motion has been halted, at least for now, by a party that appears to have no dog in the fight. Gaylord Entertainment, which sold WWTN to Cumulus, has sued (and won a temporary restraining order) to keep Plaster off the air. Gaylord maintains that Plaster is still under contract to it, after he declined to sign a new contract when Cumulus took over. Their reasoning might appear more reasonable if Gaylord still had a sports talk show on the air. The panelists at McCabe are still scratching their heads over that one. But the betting is that Plaz ultimately will come out on top, both in the courtroom and in the ratings wars within our saturated sports-talk market. Meanwhile, we found fresh affirmation why the line about killing all the lawyers was a big applause-getter, even back in Shakespeare’s day.
By Randy Horick