As a general rule, music critics try very hard to maintain a bit of critical distance. We try not to get sucked into things like viral marketing campaigns, online voting contests — and especially band-crafted catchphrases. The meme-ready expression “That’s Fistikuffs!” is an exception. It was coined by Bellevue’s favorite (only?) satirical hip-hop outfit, and you can slap it on just about any absurd situation you come across — Kimye wedding photos, adorable kitten photos, your living will — and BAM, you’ve got comedy gold. I hate to admit that I’ve fallen for this bit of market manipulation, but it is so useful, so relevant and so fucking hilarious that it’s become one of my go-to responses. It’s right up there with classics like “That’s what she said” and “Deez nutz!” Plus, the ’Kuffs always put on a good show. That’s Fistikuffs.