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Shopping, it's often observed, is anathema to men (unless it's for power tools); while women like nothing better than to inspect every frill and frippery in the mall until they've found the perfect thing. What accounts for this dichotomy? Those of us with English degrees have learned that it's cultural conditioning: a product of ideological mystification, Althusserian interpellation and gender performativity in our heteronormative Western gender binary. But local CEO Elizabeth Pace has been reading evolutionary biology, not Judith Butler, and she argues that gendered shopping patterns are hardwired into the male and female brain. Her book uses this intriguing concept to offer businesspeople tips on making the sale. While its insights are mixed with blanket statements like "men are naturally drawn to action," you could still learn from seeing Pace in person at Davis-Kidd. Hey, wait--that's at the mall! I hear they're having a sale at Betsey Johnson!
Tue., July 7, 7 p.m., 2009
Tue., July 7, 7 p.m., 2009
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