Well played, Drake, well played. Booking two of underground rap's most popular artists so all the too-cool-for-school kids can buy your tickets without having to hide from their even-cooler-for-school friends. Genius. We can hear the conversations going down as folks file into Bridgestone: “I know it's an expensive ticket just to see Kendrick Lamar, but I downloaded Section 80 and you gotta support the artist.” “I been listening to ASAP Rocky since before he even recorded a song, so I had to come out to the show.” “My sister had a ticket but couldn't come, so I ... hey, it was a free ticket! I'm going to be drinking in the foyer while Drake's on, swear to God.” Hell, it would be worth buying a ticket just to watch the hipsters try and pretend that they didn't by a ticket. And yes, that's our too-cool-for-school cover, in case you were wondering.