Dell Arena? 

Computer company is pitched the arena name

Computer company is pitched the arena name

Austin, Texas-based computer giant Dell Computer Corp. may have more on the line in Nashville than the lucrative land giveaway package the Metro Council is considering as an incentive for the company to expand here.

Over the last two months, Nashville Predators owner Craig Leipold has pitched company officials on the idea of buying naming rights to the yet-unnamed downtown arena.

“They want to make sure they get everything done locating here before they make a decision,” Leipold says of Dell’s interest in having its corporate name emblazoned on the arena.

“Yes, we have had conversations with the Dell people in Austin, and we’re encouraged by their thoughts.” Leipold says Dell “wants to have a presence in Nashville and we feel we have something to offer them.” Leipold termed the discussions “preliminary.”

As the anchor tenant of the arena, the NHL Predators would collect all of the annual revenue from naming rights, which is expected to bring in as much as $1 million to $2 million annually.

Unlike many arrangements in other cities, Nashville officials agreed to give the NHL franchise 100 percent of the revenue generated by any naming rights package. Likewise, the NFL Titans will keep 100 percent of whatever they ultimately take in—presumably from Pittsburgh-based Hyperion Communications, the telecommunications company Titans officials have been negotiating with—for naming rights to the stadium.

Leipold has also met with other companies about the naming rights, although he didn’t disclose the names of the entities. “We’re talking to a couple of companies. Two of them are very, very serious,” he says. “I cannot say who they are, but we feel that we are past the point of just having conversations. We’re having serious dialogue with them.”

Comments

Subscribe to this thread:

Add a comment

Recent Comments

Sign Up! For the Scene's email newsletters





* required

More by Liz Murray Garrigan

  • Backyard Wine

    Out in the country, you can get the homemade stuff—Satan in a bottle—but I'd just as soon get mine at Grand Cru
    • Feb 17, 2005
  • The Germantown Boom

    North Nashville's coolest neighborhood just keeps getting better
    • Dec 23, 2004
  • There's a New Man in Town

    New Tennessean editor E.J. Mitchell brings a desperately needed burst of energy to the newsroom at 1100 Broadway
    • Dec 23, 2004
  • More »

All contents © 1995-2014 City Press LLC, 210 12th Ave. S., Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of City Press LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Powered by Foundation