Cutbacks at The Tennessean 

1100 Broad sees shrinking news hole, a hiring freeze and an end to TV listings in rack copies

After weeks of rumors that layoffs were coming to 1100 Broadway, publisher Ellen Leifeld led a series of grim newsroom meetings Tuesday announcing that the company would be offering “voluntary separation” packages to 15 staffers.
After weeks of rumors that layoffs were coming to 1100 Broadway, publisher Ellen Leifeld led a series of grim newsroom meetings Tuesday announcing that the company would be offering “voluntary separation” packages to 15 staffers. Many more than 15 employees are expected to “apply” for the packages, which will give employees two weeks of pay for every year of service. The news comes amid a series of recent cost-cutting measures at the paper, including implementing a hiring freeze, shrinking news hole by what one source says is roughly six pages a month and removing TV listings from rack-sale papers, which has led angry readers to dial the Tennessean customer service number in droves. As recently as yesterday morning, staffers were both bemoaning and defending the chronically low morale at the paper, saying that they were at least relieved that no layoffs had been announced. “I’ve never worked in a newsroom where morale is good,” one staffer says. “I think people are kind of nervous across the industry, and the Tennessean reflects that.” But then when 3 p.m. rolled around Tuesday, the mood darkened significantly. Across the country, media headlines are equally or more disconcerting: the San Jose newsroom has gone from 400 to 200 newsroom staffers in four or five years, San Francisco is cutting 100 people from a 400-person newsroom. By comparison, what’s happening at The Tennessean is actually tame. “What we’ve done is stopped hiring and done some other cutbacks,” one newsroom source says. “Trim a little news space here and there, cut back a little bit on travel. The problem right now is, you know, for all of the gains in online readership that newspapers are seeing, the advertising dollars aren’t following the audience. That’s an industry wide problem, and it affects every single newspaper.  “If you take most newspapers and you combine the unique visitors who don’t read the news in print and you add that to the print circulation, most newspapers are reaching more people than we were in the past—even though print circulation is down. So just as an industry, man, that is so frustrating. I don’t think anybody has figured out a way to sell the concept to people.”

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