Sometimes it seems that in order for art to be seen as important, influential or interesting, it has to be made in New York or L.A. But if you really want to dig into something unusual and horizon-broadening, check out some of the artists from the rural South. Case in point: Western Kentucky’s Helen LaFrance. LaFrance was born in 1919, and her paintings show colorful scenes of people dwarfed by their environments, with that obsessive self-taught quality that made the Tennessee State Museum’s recent retrospective of Howard Finster seem more psychedelic than traditional. An upcoming exhibition at the state museum is in the works, but in the meantime, Kathy Moses has just published a definitive account of LaFrance’s work — Helen LaFrance: Folk Art Memories — and she’ll be on hand to discuss the book tonight. Moses literally wrote the book on Southern outsider art — her Outsider Art of the South is now out of print, but is still considered an essential text on the subject.