A List 

Thanks to a bizarre new sponsorship arrangement, the college football post-season game that everyone knew as the Music City Bowl is now called the “Gaylord Hotels Music City Bowl Presented by Bridgestone.” Yup, that’s the official name. Far from being embarrassed, however, the brevity-challenged organizers have bought up the titles of countless movies, books, plays and songs to sell the corporate naming rights. Within weeks, you can expect the following:

♦ The Playtex Living Bible

Hormel Hamlet

♦ “We Shall Overcome, With Tough-Actin’ Tinactin”

Gone With the Frito-Lay “Dangerously Cheesy” Cheetos Wind

The Last Temptation of Christ brought to you by Viagra

♦ “Tennessee Pride Sausage Waltz”

♦ McDonald’s Presents Macbeth

Charlotte’s Corrections Corporation of America Web

♦ “The Star-Spangled Dr. Scholl’s Massaging Gel Sole Banner”

The Wendy’s Good, the Krystal’s Bad, and the White Castle Ugly

♦ “Amazing Grace with Kaopectate”

Sophie’s Cool Guacamole or New Spicy Ranch Doritos Choice

♦ “The Lord’s Prayer” brought to you by the makers of Freddy vs. Jason

♦ The Tennessee General Assembly brought to you by Preparation H—“Put an end to your suffering with Preparation H.”

♦ The Depends Frist Center for the Visual Arts

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