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Re: “Breaking: WRVU Purchased by WPLN, Will Become Classical Station

rre: 200 streams - clarification, plus number of listeners

@Choska, re: licensing fees from streaming via the internet:

I'm familiar with the rates you quoted. Read the article carefully. $500/yr allows you ~221 simultaneous listeners, 24/7/365. If you go over that limit, though... Add 1000 simultaneous listeners 24/7/365, and average 12 songs per hour; do the math, using your $0.0017 *per song per listener* rate. Ouch! Note that this doesn't include bandwidth fees, hardware expenses and maintenance, etc. Remember what I said about the NAB not wanting competition via streaming stations?

More info:…

@josh spilker, re:

"One of the commenters on the Nashville Scene said that the new HD stream can only handle ~200 streams at one time. Interesting...that’s the exact number I heard were listening to WRVU each hour. Get that? 200 people an hour listened to WRVU on a terrestrial radio."

First, that is not what I said. You seem to be (deliberately?) confusing internet streams with HD-radio broadcasting.

Second, the "200 simultaneous streams" figure I mentioned was given to me several years ago by either a long-time and very knowledgeable WRVU dj or one of Vandy's senior network admins, I forget which, and the number may have changed since. This was in reference to *internet* streams, meaning only 200 people at a time (anywhere in the world) could listen to the station *via the net*.

Finally, WFCL-HD3 would be a digital FM broadcast, capable of being received by anyone in the area with a modern HD-radio receiver. There is no hard limit to the number of people who could pick up the signal.

And just for the record, where did you get your "200 ppl per hour listening to WRVU via fm" number? The New York Times cites Arbitron figures of "just over 30,000 people each week in greater Nashville" (in a business article from Dec 6th of 2010)(no mention of the number of listeners *outside* greater Nashville)(and this despite over a decade of slow strangulation from VSC). Here's my theory, since I seriously doubt you or any current VSC member will give us an honest answer: VSC wanted to "prove" few people were listening to WRVU, but the industry figures didn't support it. So someone in VSC said, "Hey! 24 hours a day times 7 days per week is 168 hours; let's divide that 30,000 listeners per week figure by 168 and claim *that's* how many people listen to WRVU at any time!" 30000/168=~178, which is not too far from your 200 ppl/hr figure, or Wollaeger's "300 regular listeners" comment in September.

Perhaps (hint to Scene reporters) tracking down former station managers and estaff from the pre-Chris Carroll days via the website & related facebook page(s) might generate some different answers re: WRVU's historical funding, budget, listenership numbers, etc. Salaried VSC employees have made some very interesting claims about WRVU over the last 6+ months and cited some hard to believe figures which were used as the basis for selling the license. If these figures can be proven to be wildly inaccurate and/or just flat-out wrong, then those pursuing the "go after VSC" legal options might have more ammo for gross incompetence and/or blatant dishonesty.


PS - I personally will buy the first round at the celebration party should VSC be stripped of their non-profit status and/or the current salaried VSC members lose their jobs.

Posted by jonnyX on 06/09/2011 at 8:17 PM

Re: “Breaking: WRVU Purchased by WPLN, Will Become Classical Station


One of the problems with streaming via the net is that it's a hell of a lot more expensive than broadcasting due to some really bad licensing fees, and thus your audience is severely limited compared to traditional broadcast radio. Plus the "broadcaster" has to pay bandwidth fees in addition to the licensing fees. I'll double check with Vandy's networking guys, but I believe that WRVU can only support ~200 simultaneous streams. Most radio stations like to reach more than 200 people at a time.

The increased expense for streaming vs broadcast is intentional. The NAB (National Association of (Commercial) Broadcasters) fears streaming even more than LPFM, since if you have dozens of local LPFM options and thousands of streaming options you're probably not going to listen to their insipid corporate crap, and that kills their bottom line, makes investors & shareholders cranky, allows all those little people to dispute the official party line, etc. Do some research & learn about the NAB's lobbying/lying to Congress back when the FCC first proposed offering LPFM licenses and shoutcast stations began popping up all over the net. Then you won't sound like a clueless twit who doesn't understand that some pipes are preferable to others.


Posted by jonnyX on 06/07/2011 at 10:12 PM

Re: “Breaking: WRVU Purchased by WPLN, Will Become Classical Station

It could have been worse - another channel of conservative xtian talk radio and crappy jeezus music, anyone?

In fact, maybe it's time for some cautious optimism. I want to know more about this bit: "WRVU’s eclectic programming format...will resume over-the-air broadcast service on WPLN’s HD3 channel beginning in the fall of 2011." I want to know the details, to see the actual contract; presumably there will have to be some transparency on WPLN's end, as they receive federal funds, correct? If so, any contract/media lawyers care to do some charity work & tell us the details? Stuff like: Can WPLN change their mind later? What if they decide ~5yrs down the road there's something more profitable they can do with the channel than allow WRVU to use it?

I'd also like to know how much power and what bandwidth WPLN will dedicate to this HD3 channel. I want to know how the radio footprint will change. Will community djs return? How much influence over programming and dj selection (if any) will WPLN have vs Vanderbilt? If WPLN does right by WRVU, maybe and related groups could send donors their way during membership drives...

~~jonnyX, 91NOISE, 1993-2001

PS - In the " long as I'm dreaming" Dept: Now that VSC has sold WRVU's license (and essentially "won"), will they allow WRVU more autonomy and student management a la the pre-Chris Carroll days? It would be wonderful if WRVU could split off from VSC (who under Carroll seemed intent on slowly killing the station) & form their own non-profit, overseen by people who actually care about radio (a board composed of WPLN members and local WRVU alumni?) and run/managed by students. With dedicated community volunteers to help pick up the slack, help train djs, assist with benefits, keep the station on the air during breaks, etc., of course.

PPS - What is WRVU going to be called now?

Posted by jonnyXjonnyx on 06/07/2011 at 8:22 PM

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