Friday, January 17, 2014

Nashville Takes A Look At Crazy Hearts, Changes Channel

Posted By on Fri, Jan 17, 2014 at 3:45 PM

The ratings for Crazy Hearts: Nashville, the reality show built around a bunch of music-industry hopefuls, are in.

And they're not good.

In the Nashville market, where the show has received a huge publicity push, Crazy Hearts dropped more than 60 percent of its lead-in audience from Duck Dynasty, with an average 2.7 rating over the hour (4.7 percent share) compared to Duck Dynasty's 7.5 rating (11.0 percent share).

But the average rating hides a huge loss in viewers over the course of the hour, which means Nashvillians took a look and turned to something else.

The quarter-hour splits for the A&E program show a rapid decline: a 4.5 rating from 10:00-10:15, 2.8 rating from 10:15-10:30, 1.9 rating from 10:30-10:45 before a final 1.5 from 10:45-11:00.

An audience of 47,000 locals started the show, but only 16,000 hung on until the end.

By contrast, the ABC show Nashville started strong and finished stronger in its hour-long 9 p.m. slot on WKRN-2. After starting with a 9.4 and 98,000 viewers, Nashville closed with 104,000 viewers in the final quarter hour. A&E had attempted to piggyback on Nashville's success with ads during the ABC show.

Overnight ratings for the Thursday episode of Crazy Hearts were not yet available. DVR viewings may improve the overall numbers, but those will not be tabulated for another week.

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