Wednesday, February 20, 2013

Killing It: Harrumphy New Republic Hates Microbrews and Cities That Are Not New York or Los Angeles

Posted By on Wed, Feb 20, 2013 at 10:40 AM

Let the backlash begin/continue! It seems like just the other week we were singing our own praises, tooting our own tooter and bearing witness to our It-ness, when along comes former Maxim editor Chuck Thompson with a piece in The New Republic, titled "Take This Microbrew and Shove It" that dismisses — rather haughtily, I might add — this whole "it city" business as insufferably banal.

[A]s that Times piece on Nashville suggested, that’s the thing about trendiness, or at least the perception of it—it’s usually driven by the popular media and young people, two groups whose experience with the more interesting things in life isn’t often what one would call comprehensive. Setting aside the way it treated thinly supported proclamations from media cousins as news, what the story really did was pull back the curtain on the forces that determine whether or not some town gets hyped as an It City: advertisers and out-of-towners. For an otherwise fine-but-nothing-special town to break into the zeitgeist, it must first attract the affirmation of outsiders, then the cash flow of sponsors.

Like another Nashvillian I know, I don't disagree with that premise, especially the part about outside validation — I just could do without the pompous delivery. But hey, if it gives you a rage boner to spill ink hating on something that's beneath you to even talk about, even though you are, have at It!

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