Monday, February 11, 2013

USA's 'Characters Unite' Campaign Pops Up at Fifth and Broad

Posted By on Mon, Feb 11, 2013 at 10:50 AM

A young person refusing to stand for something on Super Bowl sunday
  • Photo: USA Network
  • A young person refusing to stand for something on Super Bowl sunday
While I'm not sure uploading a photo to a social media site constitutes engaging "in meaningful conversation about combating injustice and intolerance in all forms," as the promotional materials put it — I mean, I have read the comments before, many times — I'll admit to being somewhat intrigued by the USA Network's "Characters Unite" pop-up, which will be in Nashville tomorrow.

To wit:

Free to the public, participants will be able to create their own custom “I Won’t Stand For…” t-shirts, selecting a stamp that represents an issue about which they are passionate, including discrimination, prejudice, religious intolerance, racism, homophobia, ableism, among others.

After creating their personalized t-shirts, using a special photo kiosk, consumers are able to take a photo and/or video message to immediately upload to their social media sites.

The kiosk will be open from 11 a.m. to 8 p.m. Tuesday, Feb. 12 at the corner of Fifth and Broad. We are told this event is "part of the network's Characters Unite Month to shine an even brighter spotlight on the importance of combating intolerance, hate and discrimination." More info here. If I make a shirt, it'll say I won't stand for Stacey Campfield.

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