Sunday, September 30, 2012

nD Fashion Show + A Talk With Under The Guise's Heidi Jewell

Posted by on Sun, Sep 30, 2012 at 11:08 AM

Tonight marks the third nD Festival Fashion Show and Auction, held at your favorite local art house theater, The Belcourt.

This is no ordinary fashion show. The nD team, which includes the finest, most creative stylists in Nashville, is celebrating Nashville fashion as interpreted through four decades: the '40s, the '60s, the '80s and present. And instead of using professional models, they're using some gorgeous civilians, so expect to see some familiar faces on the runway. Ahem.

Patrons get early entry at 5 p.m., and the general public (tickets are $75 for Belcourt members, $100 for everyone else) can enter at 6. In addition to the fabulous fashion show, which starts at 7, there will be an incredible silent auction filled with hundreds of items representing the best of indie fashion, food, music, etc. here in Nashville. Oh, and the music tonight? Provided by Third Man Records and featuring the lovely Courtney Jaye. You won't want to miss that.

Also, here's the final part of our "What It's Like" series that we've been running all week to give you a glimpse into the local fashion community. Today we're featuring Miss Heidi Jewell, she of Under The Guise and our very own NYLON Daily Nashville Editor.

Country Life: How long have you worked in the local fashion industry?
Heidi Jewell: Two years.

CL: Do you feel that there are more opportunities for the type of work that you do now compared to when you first started out?
HJ: Absolutely! Nashville is progressively moving more into the spotlight, and I think a lot of fashion related companies are intrigued with what’s happening here and looking to the locals for the inside scoop.

CL: What do you think is the hardest thing about or the biggest barrier to working in the fashion industry in Nashville? What would need to happen to overcome this?
HJ: I wouldn’t necessarily say there’s a barrier to overcome. If you’re passionate and have something to offer that’s intriguing and well done, people will listen and give you a fair chance here. Ultimately, leading to bigger opportunities.

CL: What is the best thing about Nashville’s fashion community?
HJ: One of the things I love the most about Nashville is that there’s a great support mechanism here and that absolutely transitions over to the fashion community. We all want to see each other succeed.

CL: Do you feel that, at some point in your career, that you’d want or need to move to a larger market such as L.A. or NYC to explore more work opportunities? What would keep you here in Nashville?
HJ: Now more so than ever, it’s smart to take advantage of starting a creative business or breaking into the fashion industry here. New York City and Los Angeles are saturated with people that are all trying to do the same thing (while spending a small fortune) so I think it’s wise to invest time in Nashville and focus on a unique service you can offer that will set you apart. Companies will appreciate a fresh perspective outside of the fashion capitals and be more inclined to work with you if you can portray that successfully on their behalf, too. Plus, the music industry certainly has its perks, leading to exploration in other fields that compliment the music industry. Nashville is full of opportunity if you have the drive to pursue it.

CL: What is the biggest misperception that outsiders have about the Nashville fashion scene?

Hee-Haw, glittery, cowboy country. And it’s here, but you’ll only find it on the tourists.

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