Thursday, August 2, 2012
Fashion Imogene + Willie Announce Fall 2012 Collection and Collaborate with Anthropologie
Posted by Laura Hutson on Thu, Aug 2, 2012 at 10:36 AM
Everyone's favorite Nashville-based denim line has big news today: Imogene + Willie has partnered with Anthropologie to release its Fall 2012 line through Made In Kind, Anthro's limited-edition collaborative design project. This is huge for both I+W and Anthropologie, who currently operates over 135 retail stores in the United States, with a website that ships to over 30 countries worldwide.
They've also got a fantastic feature on I+W owner Carrie Eddmenson on their online magazine. It features insight from friend Stephanie Auerbach, a description of the familial dynamic Eddmenson fosters among her employees, and a candid bit about her desire to raise her own children, and how the store is a kind of temporary replacement for that.
Watch a video that showcases the Fall 2012 designs below. The collection will be available soon in the physical location on 12South, but it's available right now at anthropologie.com. I'm already mentally clearing space in my fall shopping budget for the Sailor Cape and Boro Patchwork Scarf.
