In case you missed it — and you spent all weekend wondering what the hell everyone was tweeting about — here's the short film The Belcourt staff put together (in just a few days, we're told) to advertise their Dino DNA drink special before the theater's beyond-sold-out Jurassic Park screenings last weekend. (If you've seen that obscure mumblecore indie, you'll get how closely the short mimics the park's explanatory industrial film.) This really is a thing of beauty — the crowd went totally bitchcakes.
Kudos to Kevin Doyle and Zack Hall, who made it, and to The Belcourt's redoubtable mixologist Pat Halloran, who's coming up with some damn fine drinks. (We still can't guess the identity of the voice of Mr. Shaker.)