I first noticed the outrage on Instagram a week or so ago. I follow a lot of folks who write about, photograph, and love to share information about food. They are passionate about what they love. But there was no love for this, this … thing. That is, the bag of Cappuccino-flavored Lay’s potato chips that most people thought was a gag. It’s no gag; it’s real. And another thing that is real: the stream of hate now aimed at its creator, Chad Scott. With the voting among four new flavors and a million dollars at stake, the competition is getting fierce on social media. But things really aren’t looking good for Mr. Scott.
Chad Scott is a resident of Las Vegas, so he may a thing or two about taking his destiny into his own hands and taking risks. Twitter is filled with vitriol for the man who dared flavor a chip with milky coffee, the beverage he describes as his lifeblood.
But one has to wonder if promoting this flavor to the finals — the others up for consideration are a cheddar bacon mac-and-cheese, mango salsa, and wasabi ginger — was the result of a calculated stunt on the part of the Lay’s marketing team.
I know no one who has said these chips actually taste good, but everyone is talking about them. They don’t even contain caffeine, which might be the one redeeming things about the chips.
My husband and I actually spotted several bags of cappuccino-flavored Lay’s at Target the other night, but opted instead for the very last bag of wasabi ginger (on sale for $3!). Though dill pickle is my favorite flavor of Lay’s, I will say that the wasabi ginger is an excellent contender. We couldn’t find the others, but do tell, Bites Nation, if any of you have seen them around town. Bonus points if you’ve got a line on how to get the tzaziki flavor from Lay's Canada.
If you're interested, check out all four contenders and vote for your favorite online. Smart money says it won't be cappuccino, though. Sorry, Chad.