Friday, September 6, 2013

Jumbo-Size Juice-Bar Chain Jamba Juice Coming to Nashville

Posted By on Fri, Sep 6, 2013 at 12:26 PM

Jamba Juice, the California-based juice bar chain that has more than 800 locations worldwide, announced today that it will open its first Tennessee location in December. It's going into the Elliston 23 retail and apartment development on Elliston Place.

(In July, we learned about another restaurant tenant in the works for Elliston 23: the Atlanta-based "fast fine" chain Fresh to Order. Since then we've also learned that Dunkin' Donuts is joining the Elliston 23 mix.)

Jamba Juice describes its offerings as "whole fruit smoothies, fresh squeezed juices and juice blends, hot coffee and teas, hot oatmeal, breakfast wraps, sandwiches and mini-wraps, California Flatbreads, frozen yogurt and a variety of baked goods and snacks."

As my Nashville Post colleague Geert de Lombaerde noted last week in a story on developer Southern Land Co.'s current projects (which include a proposed 22-story tower in Green Hills), Elliston 23 is winding up construction: The first phase was completed in May, and the final phase of its total 331 units is slated for delivery in December.

That's by far the largest concentration of apartments ever to land on Elliston Place, and its interesting to see which retail tenants snag spots in Elliston 23.

It looks like Jamba Juice, Fresh to Order and (on the comfort-food flip side) Dunkin Donuts are considered good bets for targeting the hundreds of luxury apartment dwellers upstairs, plus the hordes of Vanderbilt students and staff within walking distance, and all the employees of various hospitals and medical offices also in the neighborhood.

I haven't tried Jamba Juice, though my former home, Chicago, has 10 of them. Anybody know how they stack up in the juice wars?

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