The project is under the banner of a new restaurant group, Community Hospitality LLC, which teams Pontes and entrepreneur Jim Lewis, a technology and health care veteran who is managing partner and CEO of Cumberland Consulting Group.
Avila, meanwhile, is a respected local chef whose rich résumé includes stints cooking at such diverse places as City House, 360 Bistro and his own Jay Jay's Good Food Truck.
The disappointing news is that Prima isn't expected to open until 2014. In the meantime, Pontes — who also launched pioneering 12South coffeehouse Frothy Monkey in 2004 before selling that business to associates — is busy creating her next project, Josephine, which is going into the 12 South Flats luxury apartment project in 12South. The target opening date for Josephine is this fall.
Prima will have a "modern fine-dining menu ... with "a variety of international flavors" and an "advanced wine program." Avila says the cuisine will be "farmer-defined," with an emphasis on fresh local vegetables.
"With so much access to incredible local produce, our aim is to make the often-overlooked vegetable dishes the most important component on the plate," Avila says. "The entrees will be subtly crafted to complement the rustic vegetable sides."
Prima is expected to open at 700 12th Ave. S. in the Gulch sometime in early 2014.
Read the company's full press release after the jump.
A LEASE HAS BEEN SIGNED FOR THE TERRAZZO SPACE FRONTING DIVISION STREET
The Gulch Will Welcome New Restaurant, Prima in 2014
NASHVILLE, Tenn. (May 29, 2013) — A neighborhood known for its unique culture and cuisine, The Gulch will welcome new restaurant, Prima in the early part of 2014. Located under the Terrazzo, a mixed-use development, Prima is set to become the city’s newest hotspot with its advanced wine program and a modern fine-dining menu that highlights locally-sourced produce and a variety of international flavors. The Prima culinary team will be led by chef Sal Avila. “The menu will be simple, controlled, refined, and farmer-defined,” said chef Avila. “With so much access to incredible local produce, our aim is to make the often-overlooked vegetable dishes the most important component on the plate. The entrees will be subtly crafted to complement the rustic vegetable sides. I want the farmers we are working with to get creative in growing whatever they like. Their creativity will ultimately drive my inspiration.” Prima is set to boast an extensive list of carefully selected wines.
Newly formed restaurant group, Community Hospitality, is behind the elegant dining experience that will be Prima. Community Hospitality also shelters Burger Up and new neighborhood gathering spot, Josephine, set to open this fall. Prima will be located at 700 12th Ave S Nashville, TN 37203.
ABOUT COMMUNITY HOSPITALITY LLC.
Community Hospitality is a Nashville-based restaurant group comprised of restaurateurs Miranda Whitcomb Pontes and local businessman, Jim Lewis. The fundamental idea of Community Hospitality encompasses what Pontes and Lewis believe for all of their concepts: thoughtful, community driven and intimate in experience. Community Hospitality is comprised of 12th S. Ave. favorite Burger Up and will soon open two new concepts, Josephine (2013) and Prima (2014). Pontes is an established Nashville restaurateur who also concepted The Frothy Monkey. Jim Lewis, a long time investor in restaurant ventures, is a veteran of healthcare and technology consulting and is managing partner and CEO of Cumberland Consulting Group.