Thursday, April 25, 2013

First Bite: The Urban Juicer

Posted By on Thu, Apr 25, 2013 at 4:05 PM

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You know what is still popular as shit? Juices. And juices with extra stuff in them, like chia seeds (that's the trend now, guys), are even better. So naturally, when I thought about how I was having pizza for dinner — and despite the fact that I already ate lunch — I thought I'd do my body a solid and get some vitamins, aka fresh juice.

The Urban Juicer opened a couple weeks ago, and it already has a following. When we were there at 2 p.m. on a Thursday, there were easily 10 other people who stopped by within 10 minutes. It has a small parking lot in front, right off Eighth Avenue, about a block south of 8th & Roast. It looked like there might be more parking in the back, but it's pretty much a grab 'n' go place. There are three nice wood tables inside and a couple outdoors for those who want to linger.

Inside is mostly black with bright pops of color everywhere — most obviously accented with with barrels and barrels of fruits and vegetables. There were a bunch of young and energetic worker bees making the juices, and service was very speedy.

The menu is extensive. There are juices, smoothies, teas, wraps, salads and Früshies (umlaut means it's serious), which is like a fancy healthy slushy. If you're an easily flustered orderer,
check out their website for a list of everything they serve, with ingredients and all nutrition facts — not just calories. Massive "bravo" for the helpful site.

Seeing as I don't really LOVE vegetables, I got "The Liver Lover," which is basically full of the most sugary good-for-you-things: beets, apples, carrots, lemon. It was a vibrant magenta, and it was delicious and sweet, like fruit juice, with a little acid kick at the end. According to the website it also had 12g of fiber — impressive. My companions got "The Well Being" — kale, spinach, apples, cucumber, ginger and lemon — which was light with a little spice, and "The Mood Lifter" — oranges, grapefruit and ginger — which was SO TART. It was not really my thing, but I don't like grapefruit, so there ya go. One critique is that our particular juices were not very cold. Perhaps running them over some ice would heighten the juice drinking experience.

The 16-ounce juices were $6, which is about on par with everywhere else I've seen. You can add a superfood for $1 extra, to get in that acai powder or flax seed or whatever you need.

Next time I'm going to order the "Chocolate Buzz" — with raw cacao, coconut milk and raw honey — which sounds like a milkshake in disguise. I hope it tastes like one.

Anyone else been by? What did you try?

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