At last, our friends from Portlandia
are back to warm our hearts and minds with tales from the Northwest. The winter special — a prelude to the third season that starts Jan. 4 on IFC — aired last week and featured a number of food-related bits, my favorite of which was Stu’s Stews. In it, Jim Gaffigan and Matt Lucas portray bear-y naive food truck proprietors trying their damnedest to lure customers to try their stews. Certainly, the problem can’t be their food; as every food truck operator knows, all you have to have is the right hook and good execution (and a place to park). A truck of stews featuring pickled matzo and salt lick lamb sounds like a success to me.
So, what’s Stu’s Stews’ problem? Watch the video (posted on Eater) and you’ll likely conclude that their, um, marketing could use a little help. Carrie helpfully suggests "You could at least get on like Twitter or something." That's a start, but I think they could probably use some new art on the truck as well. See for yourself.
Incidentally, “You vile cow!” is now my favorite phrase. Just in time for Christmas!