Perhaps some explanation is in order, from founder Rob Touchstone's blog, Between the Trees:
We want to take the money you spend on coffee and give that money to feeding and providing clean drinking water to the poorest people in the world. This is about sharing “Living Water” in the name of Jesus? Will we eliminate world poverty? No. But we WILL make a difference. One cup of coffee and one individual at a time.
We will be a business that exists for one purpose. Kingdom business. As a non-profit we will exist for the sole purpose of giving money away in order to change the world.
Sure. You could fill your cup down the road and help turn millionaires into billionaires. Or you can fill your cup at The Well and give people an opportunity to live today because you helped fill theirs.
In brief, The Well will sell coffee to buy water for some of the hundreds of millions of people who don't have access to clean water.
They have selected a coffee with a virtuous profile (but I was secretly hoping for Humphreys Street coffee, and their missions to do good would mesh so nicely). OK, I'm on board with an indie coffeehouse in Green Hills.
There have already been some fellowship-y, pray meeting-y gatherings as the building moves along toward readiness. Read more from Touchstone about the project here. Keep up with the progress and mission of The Well at the Facebook page.