Back in January we reported that the owners of the popular Melrose Pub in the Melrose neighborhood announced they'd be spinning off a second location on Charlotte, something Nashville Post real estate sleuth J.R. Lind had sussed out a year ago. But the team offered few details, not even the name.
Well, now we know the reason why. Owner Austin Ray has renamed the original pub and the whole concept to M.L. Rose Craft Beer & Burgers, making the name less neighborhood-specific, and also emphasizing two key angles of the business: craft beer and burgers.
Above is Ray's announcement on YouTube. The press release follows after the jump.
THE MELROSE PUB ANNOUNCES NEW NAME, SECOND LOCATION
Franklin Road Pub Selects New Moniker, M.L.Rose Craft Beer & Burgers
NASHVILLE, TENN. (March 12, 2012) — Nashville native Austin Ray is pleased to announce that his popular neighborhood pub The Melrose is taking on the new name of M.L.Rose Craft Beer & Burgers. The change will allow the business to expand to other locations as well as help differentiate it from other area establishments, such as Melrose Billiards and the new 200,000 square foot development by Melrose Partners going in across the street. M.L.Rose Craft Beer & Burgers will open a second location at 4408 Charlotte Avenue this summer.
“We didn’t want to abandon our roots with a name change, but we did need to find a way to make it easier to expand to other locations, “ said Ray. “M.L.Rose Craft Beer & Burgers has a great feel because it allows us to hold on to our past as we move toward our future.”
The future consists of a seasonal beer list with more than 80 selections of vibrant craft beers from across the country and 30 beers on draft at the new M.L.Rose location. Because consumers are clamoring for more local beer choices, the craft beer movement has exploded, with U.S. sales increasing 14% in the first half of 2011 and independent craft breweries nearing 2000 locations. Nashville is home to some new craft breweries, including Jackalope Brewing Co. and Fat Bottom Brewing, currently under construction in East Nashville. With its new name, M.L.Rose Craft Beer & Burgers seeks to embrace and celebrate the craft beer movement by giving Nashvillians a new gathering place to sample beer from both local and national craft brewers.
Based on the success of his first location, Ray announced the purchase of the 1920’s Lavender Motors building at 4408 Charlotte Avenue in January, without many details on his plans for the space. He is now revealing that the Charlotte location will be similar to its Franklin Road counterpart with a laid-back neighborhood vibe, plenty of televisions, a large patio space and the same delicious menu. The West Nashville location will seat approximately 175 patrons and will serve as the neighborhood hang out for those in Sylvan Park, Historic West Town and other surrounding neighborhoods.
With a new name and location, it is crucial to Ray that the high-quality service and genuinely good food found at M.L.Rose remain a top priority. The menu will continue to feature all the made-to-order signature burgers made with all-natural, antibiotic-and-hormone-free beef. Customer favorites, such as the Bleu Cheeseburger with Painted Hills Beef and the Super BLT with Avocado & Cheddar, will also be found at both M.L.Rose locations.
To celebrate the name change, along with St. Patrick’s Day and March Madness, M.L.Rose will be hosting a celebratory party at its Melrose location on Saturday, March 17, featuring giveaways and festivities all day! Beginning at 10 a.m., M.L.Rose will have a tented patio with green beer and Guinness on tap, along with homemade Shepherd’s Pie and other special brunch items available. There will also be 13 HDTVs throughout the space for March Madness viewing.
For more information on M.L.Rose, please visit the new website at ml-rose.com or check out the YouTube video from owner Austin Ray.