A second Joe Natural's is scheduled to open in Cummins Station on Monday, Feb. 20. (A couple preview events may precede the opening.) The cafes are the brainchild of Paul Schertz, a native New Yorker who worked for years in shopping center development in Tampa, Fla., before discovering he loved agriculture. His wife Deborah is the talent in the kitchen.
For details, check out my Food Biz column in today's issue of The City Paper.