Tuesday, January 24, 2012

First Bite: Smashburger in Murfreesboro

Posted by Chris Chamberlain on Tue, Jan 24, 2012 at 7:28 AM

smashburgeredit.jpg
There's a new player in the fast-casual burger business, and their name is Smashburger. Recently opened in Murfreesboro near the corner of Thompson Lane and Robert Rose Drive, this location is one of more than 70 new outposts planned for 2012 by the aggressive team out of Denver. With a three-year revenue growth of 2673 percent, Smashburger was ranked in the top 100 of the Inc. 500 list of fastest growing private companies. But rapid expansion and grandiose plans don't necessarily make for a successful restaurant, so how's the beef?

Pretty darned good, from what I can tell. Recently company president Greg Creighton and regional franchisee Joseph Henry hosted a group of local food bloggers to a preview on the day before the grand opening. We were impressed by the open, airy atmosphere of Smashburger and their ability to get such a varied selection of items out of the small kitchen so quickly and efficiently. The menu revolves around burgers, hot dogs, salads and shakes with many interesting options within each category.

In addition to Classic American cheeseburgers, Spicy Baja burgers, Mushroom Swiss and Veggie burgers, each local franchise features a regional favorite. Murfreesboro's special burger features the barbecue sauce from their neighbors in Lynchburg, to good effect. The addition of fresh jalapeños instead of the pickled version definitely kicks it up a notch. The Black Bean burger contains 14 different ingredients and, we are told, is hand-made on the premises every day. In fact, all of the meat is 100 percent Certified Angus Midwestern beef that arrives fresh and is never frozen. The buns come from a bakery in Chicago and were a nice palette for their custom creations. Or you can mix and match 15 different free toppings to make your own burger.

The name of the restaurant comes from their technique of smashing a loosely packed ball of meat on the grill, where it is cooked to temperature upon request. They recommend medium doneness to maximize the juiciness of their process, and the resulting burgers that we sampled were definitely worthy of extra napkins.

Smashburger is also particularly proud of their Smashed Chicken sandwiches, which are flattened almost piccata-style and then cooked either grilled or hand-battered and fried. The chicken sandwiches are available with any of the aforementioned 15 toppings or in six standard configurations. The Mediterranean Chicken with fresh avocado, feta cheese, cucumbers, spinach, tomato, onion and tzatziki sauce looked especially inventive.

smashburgersignedit.jpg
Sides do not get the short shrift, with highlights including Veggie Frites of flash-fried asparagus spears, carrot sticks and green beans, Sweet Potato Smashfries tossed with rosemary, olive oil and garlic, and even Truffle Fries topped with Parmesan cheese and truffle oil.

Shakes are made to order with Häagen-Dazs ice cream, and the restaurant had applied for both beer and wine permits before opening. It's certainly difficult to try to do this many things well and rapidly, but out of the gate Smashburger seems to be on the right track. Nashville expansion plans are in the works, but if you get out to Murfreesboro to try them out now that they've officially been open for a few weeks, report back here in the comment.

Smashburger
451 N. Thompson Lane, Suite A
Murfreesboro, TN 37129
(615) 809-2226

Tags: , , ,

Comments (7)

Showing 1-7 of 7

Add a comment

it would be really hard for me to get a burger from anywhere else in the boro other than Buster's.

http://www.ulikafoodblog.com/2008/06/buste…

report 2 likes, 2 dislikes   
Posted by ulikabbq on 01/24/2012 at 9:24 AM

I really enjoyed Smashburger. The burger was good and messy, just how I like it. But what impressed me most, is how good the non-burger items were. It's not just another burger joint with so-so other items. The Harvest salad proves my point. I'd never expect that kind of dish from a burger place. Can't wait until Smashburger is in Nashville.

report   
Posted by sohowsittaste on 01/24/2012 at 11:33 AM

HULK EAT BURGER!

report 1 like, 0 dislikes   
Posted by Steve H. on 01/24/2012 at 12:05 PM

gamestop logo

report 4 likes, 0 dislikes   
Posted by jenn on 01/24/2012 at 4:04 PM

Sounds fabulous, but why the Boro instead of Nashvegas first, I wonder? What was pictured -- was that the fresh jalapeno/Lynchburg BBQ -- could not see the patty though I imagine it's under the cheese. The fries looked frite-like and I'd love to have some of the veggie frites. Looks impressive for a fast-casual joint.

report   
Posted by MimiOM on 01/24/2012 at 10:17 PM

@MimiOM - Have you been to the Boro lately? I suspect it's a value proposition, since that location (Thompson Lane between Medical Center Pkwy and Old Fort Pkwy) has Green Hills traffic levels without the corresponding lease rates.

report 1 like, 0 dislikes   
Posted by pogo on 01/26/2012 at 4:39 PM

BTW, I stopped by Friday and can report that I very much agree with sohowsittaste above: good messy burger, very much in a style that I like. Was a bit meh on the sweet potato fries (the rosemary & garlic thing really didn't do much for me in a sweet-potato delivery system) though I think i would like their regular fries (which are of the very thin & crisp, ala Bricktop's) just fine. Glad they have chicken on the menu as well as shakes, Fat Tire & Yazoo...

report   
Posted by pogo on 01/30/2012 at 1:55 PM
Subscribe to this thread:
Showing 1-7 of 7

Add a comment

All contents © 1995-2012 City Press LLC, 210 12th Ave. S., Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of City Press LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Powered by Foundation