Tuesday, May 17, 2011

Fancy New Whole Foods Opens Tomorrow on McEwen in Franklin

Posted By on Tue, May 17, 2011 at 12:26 PM

The florist desk at the new Whole Foods is a repurposed seed bin, a nod to Franklin's rural heritage.
  • Photos: Lesleyeats
  • The florist desk at the new Whole Foods is a repurposed seed bin, a nod to Franklin's rural heritage.
Starting tomorrow, the McEwen exit off I-65 south of Cool Springs will no longer be primarily known as"the one with the big ramps and decorative bridge." Now it'll be "the one with the new Whole Foods."

Whole Foods' Franklin/Brentwood outpost is relocating from the Cool Springs store to a spiffy new 40,000-square-foot place on West McEwen Drive, an exit or two south of the former location.

The grand opening is tomorrow morning, Wednesday, May 18, with free breakfast for customers at 7:30, bread-breaking and sharing at 8:30, and doors opening at 9.

Prior to the big day the store has been offering tours — a great opportunity for them to tout their commitment to nutrition and the neighborhood.

For instance, the displays in the McEwen store will be made in part with wood salvaged from a Leipers Fork structure, while the florist desk is a former commercial seed bin.

There's a strong showing of local and regional products, such as these pretty offerings from Nashville's Loveli jewelry. (If you know a local craftsperson or food company who hasn't been in contact with WF, tell them to get busy.)

The bulk bins are back, complete with ANDI (Aggregate Nutrition Density Index) score listings, and all the varieties you can't find elsewhere — eight varieties of quinoa, for example, and gorgeous Verdina beans. WF and Food52 will be partnering to develop recipes and spread awareness of the ANDI initiative.

Almost everyone can find something to like about Whole Foods, whether it's the sustainable seafood sourcing and labeling, the Partnership for Animal Welfare scale, the bulk bins or just the pure sybaritics of cheese, chocolate and beer.

And everyone can find something about Whole Foods to poke fun at: The build-your-own trail mix bar struck me as a little Portlandia, but another blogger found it a great idea, since there's always something in trail mix that you want to pick out, or wish there was more of.

The lovely beans
  • The lovely beans

Display made of Leipers Fork barnwood in the produce department at Whole Foods McEwen
  • Display made of Leipers Fork barnwood in the produce department at Whole Foods McEwen

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