Monday, July 12, 2010

Get a Free Krispy Kreme Doughnut Tomorrow

Posted by on Mon, Jul 12, 2010 at 5:13 PM

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Krispy Kreme, the maker of legendary Southern-born yeast-raised doughnuts, is celebrating 73 years in business tomorrow, Tuesday, July 13.

Not exactly a round number when it comes to anniversaries. Seventy-five years, on the other hand, is considered a major deal. When a business or institution logs 75 years, it's called the "diamond jubilee." Individuals get the diamond J after only 60 years. For example, the Brits threw a big jubilee when Queen Victoria had been on the job 60 years. The current queen will get her own diamond jubilee in 2012. Toasted crumpets all 'round!

Anyhow, Kara Palm, the company's marketing coordinator for the Nashville area, stopped by Scene headquarters to say that anybody who goes into a Krispy Kreme store tomorrow and mentions the anniversary will get a free doughnut. The offer applies to any flavor the store has on hand.

(Palm walked in on a potluck lunch for the whole SouthComm corporate family. We already had 12 or so homemade desserts, but the four boxes of Krispy Kreme doughnuts she brought did not go unplundered.)

According to the company's account, Krispy Kreme founder Vernon Rudolph bought a yeast-raised doughnut recipe from a New Orleans chef in 1937. After founding his bakery in Winston-Salem, N.C., Rudolph originally planned to sell wholesale only. Retail was forced upon him when the aroma of hot doughnuts led passers-by to demand immediate service. So Rudolph cut a hole in the bakery's outside wall to sell doughnuts to pedestrians.

For decades Krispy Kreme was a Southern experience only, but in the '90s the company expanded northward and Yankees got to get obsessive. (I myself used to drive 30 minutes in Chicago to get hot Krispy Kremes.)

I prefer Original Glazed above all other doughnuts, but the company now has cake doughnuts, chocolate doughnuts, jelly doughnuts, cream-filled doughnuts and on and on. Not to mention all kinds of colorful cold beverages. Artificially flavored Jolly Rancher Watermelon Chiller, anyone?

Though I personally purchase only old-school Original, I will say that the currently featured Lovin' Lemon Collection includes a really tasty Lemon Kreme Pie Doughnut, filled with spritely, not-excessively-sweet lemon custard.

Now that I think of it, lemon custard is similar to lemon curd, which the Brits love to smear on their crumpets. WWQVE — What would Queen Victoria eat?

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