Tuesday, June 22, 2010

The Cupcake Collection Launches Cupcake Bus — Who Else Should Make Their Goodies Mobile?

Posted By on Tue, Jun 22, 2010 at 6:13 AM

cupcakecollectionbus.jpg
Have you ever had a restaurant or store you loved, but because it was a small family-owned business with limited hours, you could never get there when it was actually open?

According to Mignon François, that's what she hears all the time from fans of The Cupcake Collection, a bakery in the Germantown neighborhood. Since she starts her day very early, baking fresh cupcakes, she doesn't want to extend store hours past 5:30 p.m. Nor does she want to spin off a whole chain of Cupcake Collections across the Midstate.

So she decided to take the cupcakes on the road. The Cupcake Bus will travel to various events and neighborhoods throughout the summer, bringing sweet little cakes to various neighborhoods.

As I mention in my Food Biz column in the Nashville Post section of this week's City Paper, the inaugural voyage was to the first Movies in the Park event at Centennial Park. Unfortunately, it was rained out. Left with a bus full of 500 of fresh-baked goodies, François put up a sign proclaiming "Free Cupcakes." People were literally chasing the bus, she says.

By keeping up with The Cupcake Collection on Facebook, you can find out where the bus will be headed next. She'll definitely be going to Movies in the Park through July 7. Clarksville will be a frequent destination, and François eventually plans a store there.

Nashville has come fairly late to the craze for mobile food, but we're catching up. What restaurant or business would you like to see roll into your neighborhood?

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