CeCe Moore, whose Sweet CeCe's has two locations, is poised to add a third (opening Friday in the former UPS store in Hillsboro Village) and has more stores planned across Tennessee and even in other states and countries.
Down in Cool Springs, Jenny Gregory has successfully launched Yogurt World Cafe despite naysayers who doubted the 28-year-old had enough experience. But her business plan worked, and she's cranking out the fro-yo to appreciative crowds on Cool Springs Boulevard near the Thoroughbred 20 movie theater.
Super-premium frozen yogurt tends to get an indifferent shrug from those who haven't tried it. But the genius of the treat is that most flavors are nonfat, but the use of extreme cold creates a creamy texture that seems far more decadent than it actually is.
CeCe's is about to launch an empire: The original stores opened last year in downtown Franklin and on Harding Pike next to Publix, and Chattanooga (like Hillsboro Village), opens this week. Moore says stores in Hendersonville, Mt. Juliet and Brentwood will open later this year, and through licensing, outposts in Pennsylvania, Mississippi and Florida are planned. Even further afield, deals are in the works for Abu Dhabi and Kuwait.
On a national level, the most famous practitioner of super fro-yo is Pinkberry; it's kind of the top banana in terms of buzz. (Check out the out the blog to see which celebrity has been spotted there — like Megan Fox and Brian Austin Green canoodling on her birthday. Blech.)
I've tried Pinkberry in New York and Red Mango in Chicago. In Nashville, I haven't gotten to CeCe's yet, but I've enjoyed Krave in Green Hills and Provence's version, Yummi Yo, which is served in their Hill Center location.
Frankly, I found them all to be delightful. (And while it's not in the yogurt category, another lower-calorie frozen dessert, Tasti D-Lite, arrived in Nashville last year, and I find it awfully tasty, too.)
How about you, Bitesters? Are you pro fro-yo? Who serves up the best, in Nashville or elsewhere? And what is the ultimate topping combo?