Back in 2003, three wine professionals, Charles Bieler, Roger Scommegna and Joel Gott came together to for 3 Thieves Wine Company. Their plan was to source interesting wines at the vineyard level and produce affordable drinking options for the budget wine consumer. They started out with jug wines, which they rolled out in college towns using guerrilla marketing to great success. They then moved up to box wines which they hoped would encourage casual drinkers to enjoy, as they put it, "wine for Tuesday."
Their breakthrough hit was a California Cabernet Sauvignon that they branded as "The Show." The name and label design came from Nashville's own treasure, Hatch Show Print. Jim Sherraden produced an eye-catching bottle wrap that is instantly identifiable as a Hatch creation. Bottles flew off the shelves, and people clamored for limited-edition posters from Hatch. And the wine is quite good for an under $20 Cab.
The 3 Thieves latest find takes advantage of the depressed Argentinian peso to offer a tremendous deal on an excellent Malbec. This varietal is becoming a hot commodity in the wine market, so finding a really good bottle for a retail around $13-$15 may soon become a rarity. Sourced from the high-altitude vineyards in the Luan de Cuyo and Uco Valley regions of Mendoza, The Show 2009 Malbec offers dark fruit characters and broad ripe tannins. Aged in American oak, the wine offers quite a bit of vanilla aroma in the nose, followed by hints of chocolate and cherries. The finesse of the winemakers shines through as they balance the residual sugars to allow the wine to be fruit-forward and still have some mid-palate subtlety.
Perhaps best of all is the fact that the 3 Thieves have gone back to the well (the Hatch?) to design the label. Featuring the yellow and blue colors of the Argentinian flag, this label is another eye-grabber. They have been generous enough to donate a poster of the label for us here at Bites to give away to a lucky reader. In my correspondence with one of the Thieves, they inquired about how Hatch survived the flooding. I told them that if the water had approached the front doors, you probably would have seen a pile of human sandbags making a last stand to protect the shop.
So we decided to give the poster to someone who helped out with the flood relief efforts. Just let us know in the comments something you did to help out in the wake of the rising waters. Did you sandbag the levee or clean out a house in River Plantation? Did you Eat Out for Nashville? Did you take in a displaced friend or relative? Or did you do like me and help conserve water by drinking more wine?
Go ahead and pat yourselves on the back a little bit, Nashville. We'll draw a lucky winner from the comments at the end of next week. Until then, enjoy The Show!