Tuesday, May 18, 2010

Smashburger Will Hit Town Soon

Posted By on Tue, May 18, 2010 at 2:00 PM

A photogenic gal wears Smashburger gear on the company website
  • A photogenic gal wears Smashburger gear on the company website
The sharp team at our sister site Nashville Post reports that an up-and-coming burger chain out of Denver, called Smashburger, has an ambitious plan to open 13 locations soon in Middle Tennessee.

Smashburger's website offers many pieces of marketing flair, including: "Smashburger was born to carry the torch for the modern burger lover."

And how about some onomatopoeia and alliteration with that pitch? "Smash. sizzle. savor means a dedication to creating the best-tasting 'cooked-to-order' burger. We start with 100% Angus Beef, smashed, seared and seasoned on the grill, placed on a butter-toasted artisan bun and topped with the highest-quality cheeses, freshest produce and condiments."

Smashburger arrives a little more than two years after another hot burger chain, Five Guys, came to town. And while I'm a big fan of the Guys, I note that Smashburger ventures where Five Guys doesn't care to tread, offering milkshakes and malts whipped up with Häagen-Dazs ice cream.

Has anybody out there visited a Smashburger outlet? Please share you experiences. Sizzle is optional.

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