Smashburger's website offers many pieces of marketing flair, including: "Smashburger was born to carry the torch for the modern burger lover."
And how about some onomatopoeia and alliteration with that pitch? "Smash. sizzle. savor means a dedication to creating the best-tasting 'cooked-to-order' burger. We start with 100% Angus Beef, smashed, seared and seasoned on the grill, placed on a butter-toasted artisan bun and topped with the highest-quality cheeses, freshest produce and condiments."
Smashburger arrives a little more than two years after another hot burger chain, Five Guys, came to town. And while I'm a big fan of the Guys, I note that Smashburger ventures where Five Guys doesn't care to tread, offering milkshakes and malts whipped up with Häagen-Dazs ice cream.
Has anybody out there visited a Smashburger outlet? Please share you experiences. Sizzle is optional.