Tuesday, May 18, 2010

Smashburger Will Hit Town Soon

Posted By on Tue, May 18, 2010 at 2:00 PM

A photogenic gal wears Smashburger gear on the company website
  • A photogenic gal wears Smashburger gear on the company website
The sharp team at our sister site Nashville Post reports that an up-and-coming burger chain out of Denver, called Smashburger, has an ambitious plan to open 13 locations soon in Middle Tennessee.

Smashburger's website offers many pieces of marketing flair, including: "Smashburger was born to carry the torch for the modern burger lover."

And how about some onomatopoeia and alliteration with that pitch? "Smash. sizzle. savor means a dedication to creating the best-tasting 'cooked-to-order' burger. We start with 100% Angus Beef, smashed, seared and seasoned on the grill, placed on a butter-toasted artisan bun and topped with the highest-quality cheeses, freshest produce and condiments."

Smashburger arrives a little more than two years after another hot burger chain, Five Guys, came to town. And while I'm a big fan of the Guys, I note that Smashburger ventures where Five Guys doesn't care to tread, offering milkshakes and malts whipped up with Häagen-Dazs ice cream.

Has anybody out there visited a Smashburger outlet? Please share you experiences. Sizzle is optional.

Tags: , ,

Comments

Showing 1-1 of 1

Add a comment

 
Subscribe to this thread:
Showing 1-1 of 1

Add a comment

Most Commented On

All contents © 1995-2015 City Press LLC, 210 12th Ave. S., Ste. 100, Nashville, TN 37203. (615) 244-7989.
All rights reserved. No part of this service may be reproduced in any form without the express written permission of City Press LLC,
except that an individual may download and/or forward articles via email to a reasonable number of recipients for personal, non-commercial purposes.
Powered by Foundation