Tuesday, January 19, 2010
Foods / News Cookie Time Innovations: Bundle Buy, Throwback and Cookie Hook-Up
Posted by Nicki Wood on Tue, Jan 19, 2010 at 6:55 AM
I love being an observer as professional marketing people torque up an existing, stolid business onto a new plane.
Like the Girl Scout Cookie sale. Marketing minds innovated the Throwback -- each year, the cookie sale brings back a cookie flavor from the past. Last year's was the fat-free lemon cookies. This year, it's the lemon chalet cremes.
The other innovation this year -- and it's sheer genius -- is Cookie Bundles, the easy way to sell -- or buy -- multiple boxes. The "I Love Chocolate" bundle features samoas, tagalongs and thin mints. The Cafe Companions (trefoils, lemon chalet cremes and this year's new flavor, Thank U Berry Munch (cranberries and white chocolate -- if you taste one, come review the new cookie on Bites). You might argue that the Timeless Classics bundle of thin mints, trefoils and samoas isn't soooo timeless, since samoas are only 30 years old, a mere middle ager compared to the venerable 70-year-old trefoils.
But this is splitting hairs. What you want is cookies. Which are easier to get now that councils have quit resisting the push to sell online. You still can't buy them online but you can use this finder to locate a troop nearby that will contact you. Or contact the Kroger nearest you to find out when area troops will be selling, usually in February and March.
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