Whole Foods, the Austin-based supermarket that specializes in organic and natural groceries, has begun to offer its coupon deals online.
The coupons can be found at www.wholefoodsmarket.com/coupons. The company, which has a store in Green Hills and one in Cool Springs, says the selection of coupon deals will rotate every few weeks to stay fresh and in sync with the seasons.
Many of the deals I saw today seemed geared toward holiday baking: offering $1 off Wholesome Sweeteners' agave nectar, Tropical Source's vegan chocolate chips or King Arthur Unbleached Cake Flour. Customers just have to print out the coupons and redeem them in the store.
Whole Foods has not traditionally been a huge distributor of coupons, but the online strategy, obviously, saves the company on printing costs.