The national quick-serve chain Chipotle Mexican Grill opened its first Tennessee location Friday in a strip along West End. In terms of customers, it's hotter than a pepper sprout, as Johnny and June would say.
There are some 900 Chipotles around the country, so plenty of Nashvillians have learned about it during visits to other cities. Expect to stand in a long line if you visit anytime soon, at least during prime lunch hours.
The menu is extremely simple: build-your-own burritos and tacos.
Chipotle, which was founded by classically trained chef Steve Ells in 1993, stresses fresh ingredients. Ells also says he's dedicated to minimizing environmental destruction and encouraging sustainable agriculture. The company declares on its website that all the chicken and pork it serves is naturally raised without factory farm-style confinement and antibiotics.
The new store is at 2825 West End Ave., in the Park Place spot where Bittner's used to be. A second location will open in Green Hills behind the Donut Den sometime in December.
I have many friends who are absolutely gaga over Chipotle. Other people say it's a serviceable but not exciting burrito joint.
Any thoughts out there about Chipotle? And as always, if you go, please report back.