You've heard of Cash for Clunkers. How about Beans for Clunkers? Coffee mogul Bob Bernstein has introduced a hilarious promotion--in homage to the now-famous U.S. government auto trade-in deal.
Customers are welcome to bring in any bag of unopened coffee and they'll receive a fresh pound of Bongo Java coffee in return.
It's a limited-time offer with one transaction per customer. The deal is available at Fido, Bongo Java and Bongo East. (Unlike the real Cash for Clunkers, the non-Bongo coffee won't be immobilized and crushed. It will be donated to a charity or food bank.)
Meanwhile, work continues on Fido's expansion into the former Taste of Tokyo space next door. While removing plaster in the empty space, Bernstein says his crew got a surprise: vintage milk and produce ads painted on the wall, possibly dating back as far as 1919. The crew will try to preserve as much of the paintings as possible while knocking a door into the wall. Bernstein expects the new space to be ready in six to eight weeks.
The renovation will include a pastry kitchen in back along with extra seating that can accommodate private parties and special Fido wine dinners.