Thursday, July 16, 2009
Beet Beat Beet Beat: Terra Chips Sweets & Beets
Posted by Carrington Fox on Thu, Jul 16, 2009 at 6:12 AM
Once you train your eyes to seek out beets, you can't stop seeing them. They're everywhere, even in the potato chip aisle.
I have always championed Terra Chips, the innovative and colorful blend of root vegetables--including my beloved beets--so I was near-ecstatic to find this best-of-the-best pairing of beets and sweet potatoes given the potato-chip treatment.
The mission of the Bites Beet Beat has been to showcase summer's ruby-red diversity of beets, which I believe to be an undervalued and overlooked crop. So I applaud Terra Chips' bold gesture to showcase beets not as a starchy extra but as a leading veg.
Unfortunately, what we have in the Terra Chips Sweet & Beets pairing is the Peter Principle at play in the world of snack foods. Beets, as it turns out, do not deserve top billing in a bag of chips, for the simple reason that they taste too much like stale Frosted Flakes.
So, it is with a heavy heart that I reject Sweet & Beets. But it is with great confidence in beets and optimism for the future that I carry on in my pursuit of this great red root.
As always, if you know of any excellent beet recipes worthy of inclusion--beet cereal, perhaps?--please forward them to the Bites Beet Beat.
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