Wednesday, July 8, 2009

Gallon Challenge: Does a Body Bad

Posted by on Wed, Jul 8, 2009 at 11:02 AM

click to enlarge milk.jpg

Scene intern Caroline Hallemann contributed this post.

I was in high school when I first heard of The Gallon Challenge, a dairy dare to drink a gallon of whole milk in under an hour. While the notion of such lactose excess would repulse most people, keep in mind that 11th grade guys are not most people. In their testosterone-addled minds, the statement that a human cannot ingest that much milk in an hour without regurgitating morphed into a modern-day sword in the stone.

Rumors flitted of mere mortals who had achieved such a feat with 2-percent milk, and fueled by that spurious evidence, the brave and the stupid took up their yellow jugs. I have never seen so much vomit in my life.

And I'm not the only one to witness such a Technicolor spectacle. Google "The Gallon Challenge," and you'll get 596,000 search results. Its spicy cousin the Cinnamon Challenge yields a million entries dealing with people attempting to swallow a tablespoon of cinnamon in one go.

Which leads me to this question: What is the point of food-consumption contests? Particularly at a time when waistlines are expanding as budgets are tightening? I'm looking at you, Joey Chestnut. And you, Bites readers. What's the deal?

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