"Fill your desire for something long, juicy and flame-grilled with the new BK SUPER SEVEN INCHER," the ad copy reads, while a pallid, blow-up-doll like model opens up wide and ready for intake. It's so over the top I almost didn't believe it, but here's a link to the shot of the ad in Singapore. I guess if Hardee's and Carl's Jr. can invoke handjobs to sell a milkshake, why can't BK offer a BJ in their ad to move burgers?
Hell, I'll even forgo the expected feminist reading and just ask these assholes to level the playing field. (Oops--I guess asking for a level playing field is kinda feminist.) Women are constantly sold products using sex as well, only we're shown in casual slacks "getting off" on the Herbal Essences shampoo, or the scent of Febreze, or our husband's laundry-fresh scented polo shirt. Commercially, it seems our greatest sexual pleasure is being romanced by an old mop. Always relegated to the domestic realm, our only pleasure's a moment of respite from our real passion: clean houses.
Can you imagine an ad with a woman eyeing a vacuum cleaner like its vibrating power might do more than pick up dust mites? Or stopping mid-scrub of the bathroom tiles when she sees that sleekly powerful new shower head? How about this same BK ad targeted to women, but with a hot dude, oh, I dunno, fingering some chicken nuggets? What? Too tacky?
Hell, our supposedly torrid romance with ice cream could produce at least one ad with a young, tan, ridiculously attractive beefcake giving an ice cream cone a promisingly naughty lick, stopping an otherwise harried executive lady dead in her tracks.
Nah, leave all the fun to the boys. I'd rather be told how to find an exciting new way to prepare chicken tonight.